2021 Black Friday +
Cyber Monday Campaign
An omnichannel digital campaign with placements across site, email, social, gateway, SEO, and push notifications for all phases. The 2021 promotion drove over $5M in GRS, a 12% increase from 2020.
Credits: Design: Callie Cole / Design Management & Strategy: Myself / Copy Lead: Grady Ross / Creative Direction: Sarah Syah