We launched the Perigold print magalog program in September 2021. In collaboration with Creative Director and Copy Lead, I drove a look and feel for these books defined by bold typography and high-contrast editorial design. I helped to establish a creative strategy for Integrating interior designers and bespoke style edits and tips — all while ensuring the spreads were shoppable and branded. Testing strategy included customer segment testing, a page count test and cover tests.
Perigold Print Catalogs
The Holiday Issue: October 2022
The Style Issue: June 2022
The Spring Issue: March 2022
The Winter Issue: January 2022
Credits:
Creative Direction: Sarah Syah / Copy: Susie Brady, Grady Ross, Andrew Sessa, Julie Davis, Melissa Seley, Callie Siskel / Creative Strategy: Myself, Susie Brady, Melissa Seley / Design Manager: Myself / Graphic Design: Ashley Armstrong, Kirsten Pincket, Louise Acone / Photography Art Direction: Christopher Winn, Natalie Hirsh, Linda Vegher