Perigold Paid Facebook Ad Test
A video campaign testing engagement across the luxury consumer demographic on Facebook. Each video has a slightly different motion tactic, from eye-catching visual treatments, to slow pans of inspiring spaces. Findings showed that the first video saw the most engagement.
Credits:
Design & Storyboarding: Myself / Copy Lead: Grady Ross / Motion Design: Jess Carey / Photo Art Direction: Christopher Winn / Creative Direction: Sarah Syah