Birch Lane Brand Video
Birch Lane is Wayfair’s heritage-inspired brand, rooted in timeless design and quality heirlooms. Concepted alongside a 2D photoshoot, I led creative direction to deliver an evergreen video for YouTube, CTV, and social channels. The piece uses joyful, warm imagery and thoughtful pacing to attract new customers while deepening emotional connection with Birch Lane’s audience. Physical retail stores have seen increased foot traffic after the launch of this campaign.
AllModern Brand Video
AllModern, Wayfair’s modern specialty brand, needed a brand video to catch potential customers’ attention across CTV, YouTube and social channels. We leveraged a catchy “ALL” hook thread branding throughout, showcasing the brand’s value props of ease, quality, and style in a fun and memorable way.
Joss & Main Brand Video
Joss & Main captures Wayfair’s “trendiest” and creative customer base. Here, we engage them with a highly visual and energizing brand video designed for CTV, YouTube, and paid social. The vibrant imagery and dynamic pacing were crafted to attract new customers and reinforce Joss & Main’s brand identity and high-quality products across digital platforms.
