I designed Perigold’s first annual Insider Event omni-channel campaign in 2020, and have guided the team as we leverage this look and feel each April. Here, a compilation of assets over the past three years of execution. The launch of this campaign drove $5.4M in 2020 and GRS grew to $7.5M in 2022 as we build brand equity and recognition with this work.

Perigold’s Annual
Insider Event

Insider Event_DesktopHP_202003.jpg
Insider Event_DesktopHP_20202020 HP 2.jpg
Insider Event_DesktopHP_20202020 HP 1.jpg
Insider Event_DesktopHP_202002.jpg
InsiderEvent_EmailMocks.jpg
InsiderEvent_DM_Mock.jpg
Untitled-1.gif
InsiderEvent_PushNotification.jpg
InsiderEvent_PushNotificationDPA.jpg

Credits: 2020: Design Lead: Myself / Copy Lead: Grady Ross / Copy Manager: Susie Brady / Creative Direction: Sarah Syah 2021: Design Lead: James Bertoni / Copy Lead: Grady Ross / Copy Manager: Susie Brady / Design Manager: Myself / Creative Director: Sarah Syah 2022: Design Lead: John Gilman / Copy Lead: Grady Ross / Copy Manager: Susie Brady / Design Manager: Myself / Creative Director: Sarah Syah

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